Giving comfort to children in crisis.

The Problem

The mission of Project Backpack is to serve children torn from their environment due to domestic violence. Project Backpack has been bringing comfort to children in crisis for more than 15 years. Despite building a strong reputation in the St. Louis community for their work, their website and brand failed to represent their cause in a modern digital world. That’s where we came in.

The Solution

Our team embarked on a rebranding campaign and crafted a full website redesign. Our focus was to create an emotional connection and inspire a call to action for donors and volunteers to to be a catalyst for Project Backpack’s mission.