BRANDING • DESIGN

CHARITAGOAL

Making it fun to give back.

The Problem

Charitagoal had a great idea. Provide donors two ways to give back: Money & Time. Let them track their donations to achieve a single goal. Unfortunately they hit a creative impasse and needed a team of imaginatives to bring the app to the finish line. Anchoripple answered the call.

The Solution

By making a game out of donating, we made it fun to give. By adding two types of coins, one for time and one for money, the user can monitor their progress as they fill up their “heart” to reach their goal.