Mercys Hope is an organization that works to financially support orphanages in Kenya. In addition to needing a full branding and identiy effort, the largest challenge was to bring the story of these children to potential sponsors who are half a world away. For new visitors, they needed to be able to quickly understand the need and be drawn to the call to action. For existing contributors, we needed a way to streamline communication between them and their sponsored children.
We redefined the identity of Mercys Hope and brought the storys of these children face-to-face with those who could help. By creating biographies of the orphans and a donor/orphan communication system, we creating a meaningful connection that gives the ophans a sense of hope and the donors a tangible relationship with those they are supporting.